Insert “World’s Best Dad” name here

The signs are coming: “World’s Best Dad” printed on multiple t-shirts hanging on a clothes rails; scores of cards with “Number 1 Dad” on; “Perfect gift for Father’s Day” on everything from albums of 1980s soft-rock to packets of beef for the barbecue, essentially anything the real industry deems ‘manly’.  Their prevalence making the statements meaningless.  Their appeal to sentimentality for commercial gain that turns fatherhood into an apparent competition.

I’m not a fan. Continue reading →